Free Logo Audit
Why a Professional Logo Matters
Your logo is the face of your business, it’s the first thing people see and remember. A well-designed logo builds trust, shows you are serious, and helps you stand out. It’s not just a picture, it’s how your brand makes a bold, confident first impression that sticks.
What Makes a Good Logo?
Simple
Easy to recognise at first glance. Clean, clear, and not overly complicated.Memorable
It sticks in your head. People should remember it after one look.Relevant
Feels suitable and relevant for the brand, audience and industry.Timeless
Looks good now and in 10 years and isn’t chasing trends.Versatile and Scalable
Works in black and white, small sizes, embroidery, socials, digital and print.Distinctive
Stands out from the competition, nothing generic or from a template.Balanced
It has good spacing, alignment, proportions and feels polished and professional.Tells a Story
It has some meaning behind it, it’s not just a pretty shape. It should connect to the brand and it’s story.
Not sure if your logo’s really working for you or built to last? Fill out the quick logo audit form, and let’s have a chat about how to make it stronger. →