Virpet Ground Maintenance
Virpet is a landscaping business ran by husband and wife Virginia and Peter. They have operated multiple landscaping franchises over the years and are now starting their own business bringing with them a large number of clients in the corporate, real estate and sporting industries.
Client
Virpet Ground Maintenance
Services
Logo / Brand Identity
Merchandise Design
Signage
The project goal
Prior to launching Virpet, Peter and Virginia have been working in the landscaping/ground maintenance industry for a long time so we needed to create a logo and brand identity that was reflective of that. We wanted clean, bold, solid visuals that communicate the professionalism and experience that Virpet offers while also reflecting the industry they operate in.
Ideation
I started by brainstorming different ways I could visualise and represent landscaping and lawn mowing without going down the traditional, cliche route of using lawnmower or cartoon character imagery. I complied a list of words that related to this industry and landed on the idea of clean cut mowing lines.
Cut to precision
The concept behind the Virpet logo is built on the idea of the mowing lines that you often see on sporting fields and well kept lawns which is where most of Virpet’s clients exist. The lines have been stylised to represent a V shape and levelled along the top to give a nod to freshly cut grass. The logo is built using a precise grid and guides to give it a sharp, clean and professional look much like the work that Virpet carries out.
Rollout
When the logo and brand identity system were signed off, we started working on the implementation and rollout. I created trailer signage, business cards, shirt designs, stickers and some additional graphics for future use.
“Scott came highly recommended by a family member, and we were not only blown away by his design talents, but Scott's customer service was top notch!
Working with Scott was a breeze - we had no design concept other than some colours in mind, and Scott's creative analysis and execution resulted in an exceptionally unique
designs to our industry. We are very impressed by the quality of work and couldn't be happier with the final results.”
- Virginia & Peter